The Reasons Why People Buy Expensive Items
In this article you will get to have a better understanding of why people buy expensive items or luxury brands or as the Germans call it Luxus-Marken, despite having cheaper options. You may not have thought of this idea before but knowing why may help you make better purchasing decisions.
There have been many studies conducted to find out the answer to this mind-boggling mystery. The study of French philosopher Pierre Bourdieu in 1979 indicated that purchasing Luxus-Marken is a part of our social conditioning. Luxus-Marken are purchased in order to convey to our peers that we have a different class or distinction among them. Get to know more about what he has to say and check it out!
They have meanings to each individual. This is due to the belief that every purchase made has a symbolic meaning for each person. For example, you purchase a luxury item as a gift for your loved one.
Many believe that luxury items have a longer lifespan than cheaper items. This is due to the fact that luxury goods are made from high-quality materials. To elaborate, you have the freedom to choose between a cheap bag from a luxury bag but with a luxury bag you will be ensured that it would last longer.
Luxury brands also tend to be more eye-catching. Fashion conscious individuals are able to make a more distinctive persona wearing luxury brands. You will be the star of the party since you will stand out from the rest and there will be no one else wearing the same items as you are.
Another study from researchers Hudders and Pandelaere showed that women tend to purchase luxury brands to boost their self-esteem and status. It even claimed that women do it to prevent their man from being stolen. For more information about it go here!
By purchasing luxury brands, we are able to give ourselves a reward. After saving up and working hard, we are able to enjoy the benefits of owning these expensive goods. Most of us have access to luxury brands since there is the convenience of online shopping. Provided that you have the right amount of money, you are able to treat yourself to that luxurious item youve been eyeing for months already.
You will not be in risk of purchasing a fake that may harm you. A good example is cosmetic products from luxury brands. You will not be in risk to allergies or any other potential harm it has. This is for the reason that they make their products through years of experiments. Cheaper brands will not offer this convenience.
Finally, people from different cultures or backgrounds may have varying reasons as to why they prefer to purchase luxury brands. One study indicated that Germans and Italians purchase luxury brands since they value quality standards over prestige. While it was showed that Americans purchase it to have a self-fulfillment.